SIA TONDONEH, FOUNDER OF DISGUSTED CAMPAIGN
I AM THE FOUNDER OF THE DISGUSTED CAMPAIGN WHICH WAS SET UP TO INCREASE VISIBILITY OF MARGINALISED GROUPS WITHIN MAINSTREAM MEDIA. I AM A 26 YEAR OLD SINGLE MOTHER AND I CHOOSE TO SHARE MY EXPERIENCES WITH OTHERS TO HELP ENCOURAGE AND INSPIRE. I REALISED THERE WAS A HUGE MISCONCEPTION OF MANY GROUPS AND THESE MISCONCEPTIONS WERE AND ARE DETERMINING PEOPLE’S SUBCONSCIOUS PERCEPTIONS. I CHOSE TO SET UP THE CAMPAIGN ASY A WAY TO GIVE CERTAIN GROUPS THE OPPORTUNITY TO DEVELOP THEIR CONFIDENCE, ENCOURAGE OTHERS AND ALSO BE ENCOURAGED. I FOCUS MAINLY ON BODY IMAGE AS THAT IS OFTEN THE FOCAL POINT OF MOST CONVERSATIONS. I TEACH, INSPIRE AND ENCOURAGE PEOPLE OF ALL BODY TYPES, CONDITIONS AND CIRCUMSTANCES TO LIVE FREELY AND STEP OUT OF SOCIETAL CONDITIONING. I BELIEVE EVERY SINGLE PERSON DESERVES TO LOVE THEIR BODY BUT ALSO HAS THE RIGHT TO BE UNHAPPY AT ONE POINT OR THE OTHER; AS LONG AS THEY TAKE THE STEPS TO MAKE CHANGES FOR THEMSELVES. MY AIM IS TO HELP RECONSTRUCT BEAUTY IDEALS AND TO CONTINUE TO CREATE SAFE SPACES FROM MARGINALISED GROUPS TO FEEL WELCOMED, LOVED, CATERED FOR AND ACCOMPLISHED