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Schwarzkopf got2b as Sponsor

Shades of Beauty Live announces Schwarzkopf got2b as sponsor for Summer Beauty Expo for women of colour

2-day beauty exhibition will be the biggest event for women of colour in Europe.

Shades of Beauty Live announced today that the well-known hair styling brand Schwarzkopf
got2b will sponsor its first beauty expo taking place this August.
The announcement marks the first official sponsor reveal for the event which is set to be the
largest beauty expo for women of colour.

“We are honoured to be one of the sponsors for Shades of Beauty Live, where we will be
showcasing our newest product, got2b ultra glued, the latest addition to our portfolio. The range
is supported by our media campaign #MEbyME which celebrates individuality and
self-expression.” says Schwarzkopf got2b’s Junior Brand Manager Bettina Finkbeiner.
Schwarzkopf’s got2b ultra glued is already a must have for women in the US who want security
when it comes to laying down their frontal and wigs. The got2b glued line enables consumers to
create styles with strong hold and as part of this sponsorship Schwarzkopf got2b will sample
their newest addition to this line – got2b ultra glued styling gel for edges, which has been
specifically tested on afro and textured hair.
“Schwarzkopf got2b is a well known and loved brand, that’s why we’re delighted to have them
as one of our sponsors for Shades of Beauty Live. It’s important for us to have brands on board
that support the beauty market for women of colour and are actively working to engage with this
audience. As a global brand, it’s great to see them recognise us and our goals to shine a light
and celebrate beauty and hair for women of colour.” says Christina Adesina, co-founder of

About Schwarzkopf
Schwarzkopf celebrates its 120th anniversary this year and continues to promote individuality
and confidence through pioneering in hair and hair cosmetics. Part of the brand portfolio,
Schwarzkopf got2b is an innovative and vibrant unisex range which enables consumers to
create on-trend styles which reflect their personality. The portfolio is made up of 37 styling
products covering a wide variety of formats and benefits.

About Shades of Beauty Live
Shades of Beauty Live 2018 takes place 24th & 25th August 2018 and will showcase the  latest
trends in hair and beauty for black and mixed heritage women and men. Founded by sister duo
Grace Adesina and Christina Anyiamuka, the British born Nigerian business women decided to
launch a show they knew they would like to attend themselves but hadn’t been able to as no
show in the UK/Europe beauty scene catered to their needs.
The show will feature live panel discussions with hot topics of debate and visitors will hear from
key beauty influencers, entrepreneurs and celebrities. Visitors will be treated to live demos, free
goodies, makeovers and exclusive discounts from their favourite brands from the UK and